We are seeking a UGC creator to produce a direct-response video ad for a personalized coloring book product. You will receive a real, custom-printed book shipped to you and film an authentic unboxing and reaction sequence. The ad should showcase the full customer experience: ordering the product, receiving the personalized book, and capturing a genuine reaction to seeing oneself inside the book. Deliverables include one core video with 4–5 hook variations for A/B testing, a 15–30 second primary cut and 30–45 second explainer version, vertical 9:16 master plus 4:5 and 1:1 feed formats, burned-in captions for muted viewing, clear on-screen conversion CTA, and raw footage for client re-editing. The production timeline accounts for personalization, book manufacturing, and shipping before filming begins. This is native, scroll-optimized UGC content—not a polished commercial. You should have proven experience with hook testing and warm, authentic consumer/gifting-style content that drives conversions.