Senior TikTok Shop Growth Lead, Tech, $50-80/hr

Affinity Bands, an established U.S. brand specializing in premium tech accessories including Apple Watch bands and phone cases, is seeking a Senior TikTok Shop Growth Lead to build and scale a new revenue channel. This is a contract/fractional role for an experienced operator with a proven track record launching and scaling consumer product brands on social commerce platforms. You will lead the complete launch and growth of TikTok Shop, including migrating and optimizing the product catalog from Shopify, designing a data-driven growth strategy, and building affiliate and creator programs. Key responsibilities include planning and overseeing GMV Max advertising campaigns, developing live selling strategies, and providing content direction to drive consistent traffic and conversions. This role requires someone who can take ownership, move quickly, and deliver measurable business results within days. You'll work with an established brand that has existing Shopify operations, in-house manufacturing, and operational capacity to scale rapidly.