Moms (pregnant, postpartum, or currently breastfeeding/pumping) who are comfortable creating authentic, relatable content Experience with UGC-style videos/photos (unboxing, product demos, day-in-the-life, testimonials, etc.) Comfortable filming with breast pumps, nursing accessories, and other postpartum essentials 30-45s Tiktok short-form videos,authentic tone talks about product usage scnearios